How Professional Landscaping Improves a Home’s Value

September 22nd, 2010

One of the best investments any homeowner can make to improve their home’s value is to hire a qualified lawn care professional who can add just the right landscaping touches. The right landscaping dramatically improves what realtors call the “curb appeal” of a house, an exterior that is neatly trimmed and manicured and looks inviting to enter.

No matter what size yard a home has, good landscaping requires that the grass is mowed on a regular basis, watered so that the grass looks lush and green and not browned and burned by the sun, and the edges trimmed around all brick and cement borders so that vegetation doesn’t look wild and uncared for. A lawn care professional can ensure that the grass is on an adequate watering schedule as well as providing the proper fertilizer and nutrients to keep the lawn looking healthy and green. Lawn care professionals are also expert at knowing when to reseed a lawn or how to handle bare patches.

A lawncare professional can also advise the homeowner on how to add accessories to the lawn to make the area even more attractive. These might include benches and bird feeders, decorative borders around trees, shrubs and bushes, flower boxes installed under each window, pathways leading from the driveway to the front door using decorative stone, and planter boxes containing blooming plants to line the walkways. Potted blooming plants and hanges containing trailing
vines can be strategically placed on the porch area to make the home look lived in yet still cozy and inviting.

Part of proper lawn landscaping which a lawn care professional can easily handle includes shaping and trimming trees, shrubs and bushes so that branches and limbs don’t get unruly and grow over power lines or rooftops. Especially during the fall season when dried leaves and limbs fall from the trees, these must be swept away and disposed of as promptly as possible to keep the lawn’s landscaping looking neat and well maintained.

Investing in the services of a lawn care professional to design and maintain a home’s landscaping can result in as much as a 10% increase in the home’s current value.

We just finished our first commercial – Lawn Care Directory

September 14th, 2010

We have been hard at work producing the first ever Lawn Care Directory commercial. I am a big believer in using humor to create brand recognition and so that is what we have attempted.

We could have completely missed the mark and the commercial is not funny but I will let you be the judge.

You can also watch it on Youtube at this link: Lawn Service Commercial

Enjoy. There will be more Lawn Care commercials to come.

Why a potential lawn care or landscaping client will say no

August 19th, 2010

I hear chatter all the time about people in the lawn care and landscaping world so consumed by their competitors under bidding them. As more and more people start a lawn care business supply will outreach demand and as a result prices will drop. Rising and falling prices is a normal part of economic change. It has happened since money was invented and will always happen.

The truth of the matter is that most potential lawn care and or landscaping clients are factoring several things when they decide which company to use. Is price a big factor? I’m sure it is. But the reality is that most people that actually care about their lawn and landscaping are not necessarily going to choose the cheapest lawn care company. The old adage still runs true, “you get what you pay for.”

I firmly believe that people are willing to pay a little extra for a couple of reasons.

1. You have exuded confidence to the potential client that you can do exactly what they are looking for and do a good job of it. I have written about this before but you need to be able to regurgitate back to the client exactly what they tell you they want. Once they feel you completely understand what they are looking for they will be more likely to choose you, regardless of price.

2. You seem trustworthy. First impressions are so important in the service industry. If a landscaping company comes to my door and they present themselves well and speak English, I am going feel a stronger level of comfort with the company knowing they are clean cut respectable people.

3. You were the first to bid the job. Many times just being the first to come bid a lawn care job people are too impatient to wait for other bids. If you hit a home run with #2 mentioned above there will be no reason to compete with low ballers.

In the end, giving the excuse that you are not being successful in your lawn care business because your competitors are underbidding you all the time is simply just not true. Be proud of your pricing. Admit to your clients that your prices are higher but the work is of a higher quality and the customer service first rate. Then prove it to them with your work ethic.

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